Web Analytics & CRO Agency

Tracking Audits

We systematically review existing GA4 and Google Tag Manager setups for data gaps, duplicate events, missing consent integration and configuration errors. You receive a prioritised action plan: what needs immediate fixing, what the quick wins are and where strategic improvements lie. So you know exactly what your tracking is really worth – and what it isn't.

UX & Conversion Rate Optimisation (CRO)

We analyse user behaviour, identify conversion killers and implement data-driven A/B tests. Turn expensive traffic into measurably more qualified leads.

Clean GA4 Setup

We implement Google Analytics 4 in a compliant, GDPR-secure way with full data coverage – even without cookies. This includes a sound data architecture, correctly configured data streams, custom events and integration with your existing marketing tools. The result: a setup that delivers reliable numbers and doesn't break with every consent update.

Modern Tag Management (GTM)

Client- & server-side tracking

With Google Tag Manager (GTM) we manage your data flows centrally, securely and at top speed. Using client-side and server-side GTM (e.g. Stape, Google Cloud) we bypass ad blockers, extend cookie lifetime and improve your website's load time.

Tracking Concept

Before we implement GA4 and Google Tag Manager (GTM), we define what to measure: which goals, events and KPIs match your business questions, how the data architecture is structured and how consent, GDPR and your tools work together. The tracking concept is the foundation for a clean setup – without costly rework later.

Consent Management (CMP)

Legally compliant cookie and tracking management under GDPR and ePrivacy. As an official Usercentrics partner we implement and audit your Consent Management Platform (CMP) – including integration with GA4 and Google Tag Manager – for maximum opt-in rates.

Server-Side Tracking

Bypass ad blockers and ITP restrictions. We set up a GTM server container (e.g. via Google Cloud or Stape) – for maximum data quality, better attribution and full control over your tracking data.

App Tracking

iOS and Android: we set up Google Analytics 4 (GA4) and Firebase data streams for your apps – including events, screen tracking and optional consent integration. So you have web and app in one unified analytics and attribution setup and can measure user behaviour across all touchpoints.

Conversion Optimisation (CRO)

As part of conversion rate optimisation (CRO) we analyse bounce rates, scroll depth, click paths and form interactions – and derive concrete A/B tests and UX improvements from the findings. No guessing, only data. Every recommendation is measurable, every test is cleanly documented. This is how we increase your conversion rate systematically, not by accident.

Individual Dashboards and Reports

Looker Studio & Power BI

We visualise your GA4 and tracking KPIs in interactive Looker Studio (formerly Google Data Studio) or Power BI dashboards. Real-time reporting for the C-suite – clear, transparent and action-oriented.

Attribution & Campaigns

Which channel truly drives conversions? We connect web analytics with your campaign data and CRM information for reliable attribution models. Instead of last-click guesswork, you get a data-based picture of the entire customer journey – from first impression to close. This makes your budget allocation transparent and more profitable.

CRM & Closed-Loop Tracking

We link your web data with your CRM (e.g. HubSpot, Salesforce, Brevo). Measure the true quality of your leads and track the customer journey through to the final offline deal closure.